With new logos for Siri and Apple Intelligence, Apple joins OpenAI and others in AI branding that is simple, abstract, non-threatening, and non-anthropomorphic (Devin Coldewey/TechCrunch)
Devin Coldewey / TechCrunch: With new logos for Siri and Apple Intelligence, Apple joins OpenAI and others in AI branding that is simple, abstract, non-threatening, and non-anthropomorphic — This week was an exciting one for the AI community, as Apple joined Google, OpenAI, Anthropic, Meta and others in the long-running competition …
![With new logos for Siri and Apple Intelligence, Apple joins OpenAI and others in AI branding that is simple, abstract, non-threatening, and non-anthropomorphic (Devin Coldewey/TechCrunch)](https://techcrunch.com/wp-content/uploads/2024/06/ai-logos-v2.jpg?resize=1200,675)
![](http://www.techmeme.com/240616/i9.jpg)
Devin Coldewey / TechCrunch:
With new logos for Siri and Apple Intelligence, Apple joins OpenAI and others in AI branding that is simple, abstract, non-threatening, and non-anthropomorphic — This week was an exciting one for the AI community, as Apple joined Google, OpenAI, Anthropic, Meta and others in the long-running competition …