The Boring Phone is a nostalgic branding exercise by HMD and Heineken
The phone is boring so you can focus on good times with your friends, get it? | Image: HMD HMD really wants us to have more fun. Earlier this year, it announced a collaboration with Mattel on an upcoming Barbie flip phone. Now, it’s teaming up with Heineken and creative firm Bodega on another effort designed to tap into nostalgia: the Boring Phone. There are more details on Heineken’s site — which you’ll need to be at least 21 to view — but basically It’s a translucent flip phone with no apps, just good retro vibes to help you connect with your friends over a cold one. The Boring Phone is apparently real — I know, I was skeptical, too — but it will only be available through giveaways and isn’t going on sale. It’s a limited edition run and Heineken’s website indicates 5,000 will be made. There’s a 2.8-inch QVGA display on the... Continue reading…
![The Boring Phone is a nostalgic branding exercise by HMD and Heineken](https://cdn.vox-cdn.com/thumbor/HfdCdZNF547_HZtYDiuYmM-k2Bs=/99x41:1727x1137/1200x628/filters:focal(1004x621:1005x622)/cdn.vox-cdn.com/uploads/chorus_asset/file/25403546/secondblock.jpg)
![Photo of Boring Phone partially unfolded](https://cdn.vox-cdn.com/thumbor/mSekA2KRWoMKk57QOn-acmvgOgI=/99x52:1727x1137/1310x873/cdn.vox-cdn.com/uploads/chorus_image/image/73283801/secondblock.0.jpg)
HMD really wants us to have more fun. Earlier this year, it announced a collaboration with Mattel on an upcoming Barbie flip phone. Now, it’s teaming up with Heineken and creative firm Bodega on another effort designed to tap into nostalgia: the Boring Phone. There are more details on Heineken’s site — which you’ll need to be at least 21 to view — but basically It’s a translucent flip phone with no apps, just good retro vibes to help you connect with your friends over a cold one.
The Boring Phone is apparently real — I know, I was skeptical, too — but it will only be available through giveaways and isn’t going on sale. It’s a limited edition run and Heineken’s website indicates 5,000 will be made. There’s a 2.8-inch QVGA display on the...