Rivian’s path to survival is now remarkably clear
Rivian needs to sell its new revamped vehicles at a profit in order to sustain itself long enough to get to the cheaper mass market R2 SUV on the road. © 2024 TechCrunch. All rights reserved. For personal use only.
![Rivian’s path to survival is now remarkably clear](https://techcrunch.com/wp-content/uploads/2024/06/rivian-next-gen-r1s-mud.jpg?resize=1200,801)
Rivian needs to sell its new revamped vehicles at a profit in order to sustain itself long enough to get to the cheaper mass market R2 SUV on the road.
© 2024 TechCrunch. All rights reserved. For personal use only.