IAB and PwC report on US digital ad sales in 2023: total revenue grew 7.3% YoY to $225B, digital video grew 10.6% to $52.1B, and digital audio grew 18.9% to $7B (Hana Yoo/AdExchanger)
Hana Yoo / AdExchanger: IAB and PwC report on US digital ad sales in 2023: total revenue grew 7.3% YoY to $225B, digital video grew 10.6% to $52.1B, and digital audio grew 18.9% to $7B — Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains.
TechnoPedium
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Hana Yoo / AdExchanger:
IAB and PwC report on US digital ad sales in 2023: total revenue grew 7.3% YoY to $225B, digital video grew 10.6% to $52.1B, and digital audio grew 18.9% to $7B — Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains.
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