How the launch of AI search chatbots such as Bing Copilot is affecting advertisers, as they look for new ways to target users with relevant ads (Paresh Dave/Wired)
Paresh Dave / Wired: How the launch of AI search chatbots such as Bing Copilot is affecting advertisers, as they look for new ways to target users with relevant ads — Microsoft and Google are bringing ads to their AI search experiences. But users don't always find it helpful.
![How the launch of AI search chatbots such as Bing Copilot is affecting advertisers, as they look for new ways to target users with relevant ads (Paresh Dave/Wired)](https://media.wired.com/photos/6668d2c81e6b62d7ba5b5387/191:100/w_1280,c_limit/Ai-Overview-01.jpg)
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Paresh Dave / Wired:
How the launch of AI search chatbots such as Bing Copilot is affecting advertisers, as they look for new ways to target users with relevant ads — Microsoft and Google are bringing ads to their AI search experiences. But users don't always find it helpful.